Marketers are not the social media experts you think they are

I recently penned a bit of a thought provoking piece over on LinkedIn exploring the notion that everyone seems think that marketers 'Just do social media'. FInd out what I thin about that by hopping over there now Go to LinkedIn >>

Scaling the solo entrepreneur's marketing mountain

I've penned another blog for the fabulous people over at Watertight Marketing. In it I've looked at some ways you, the the solo entrepreneur, can tackle the tasks of marketing one step-at-a-time...

3 reasons your marketing CV isn't standing out

curriculum vitae circle

We all know there’s an art to creating a good CV. And if you’re applying for a marketing role, there is absolutely no excuse for selling yourself poorly. I’m no recruitment expert, but I’ve been involved in interviewing numerous marketing candidates, so I’d very happy to share with you what I look for....

Tips on how to write a blog

I get asked 'What is a blog and why blog?' quite a lot. In this longer than usual article I've pulled together some basics and given some tips to business-strength blogging and why it could be right for you, your business and your customers.

How to not mess up your business networking follow up

In my latest guest article for Bristol Recruitment agents Adlib, I give tips on how to get your event follow-up right. Pop over to the Adlib website and read the full article here or download a quick How To guide with the 6 tips I gave Get Download >>

A marketing brief is not the same as production brief

Question Mark roundAnd neither is a sales brief. Or an app brief, a web brief, or a copy brief, or a creative brief, or come to think of it a research brief or a brief to purchase data.

My thoughts on this came about after posting a link to my free download on Watertight Marketing 'How to write a marketing brief in 10 simple steps'... I got a tweet asking what the difference is between a sales brief, a marketing brief and a production brief, and here's what I say:

How Linkedin changed my prospect’s mind and got me a sale

In 2C 128px RWhen people ask me what I do for a living I say “I’m a marketing consultant and I help businesses stop wasting money on marketing”. Then they often say “Oh, you ‘do’ social media then?”.

Well, I’m not quite sure what they mean by that, but in the right place and at the right time social media is certainly a powerful communications tool, one of many in fact.

How to write a marketing brief (my first ever blog)

How to write a brief blogNot quite the first blog I ever wrote (but almost), was a little piece called 'How to write a marketing brief in 10 simple steps'.

It was for Bryony Thomas and what was then her consultancy Clear Thought Consulting (now Watertight Marketing) and is still very popular on the Watertight Marketing website today.

Do you know where your business is leaking profit?

I was recently interviewed by Bristol Recruitment agents Adlib. They wanted to know more about the profit leaks we talk to reverently about at Watertight Marketing, so I gave some insight here (guest blog) >


10 useful HTML tags

html roundIf you're a small business owner, or small business marketing manager, HTML is probably the last thing on your mind.

But by learning 10 of the most commonly used HTML tags you'll be able to get yourself out of most formatting conundrums when producing your content.


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