Measuring your Marketing Effectiveness as a Start-Up
[3 minute read] I regularly get asked by Bristol-based recruitment specialist Adlib Recruitment to share some pearls of wisdom on marketing. In this article, we talk about metrics and measurement, but as you will find out, I don't always believe the numbers. Read the full article over on Adlib's website here »
Would you like to spend a month a year in Bali?
[3 minute read] I recently got asked to blog for Watertight Marketing about how becoming Watertight can give you the freedom to leave your business for a month without worry...
What can we learn from The Fall’s emotional connection?
[3 minute read] I was saddened to hear of the death of Mark E Smith today. He formed the edgeland punk band The Fall after attending a Sex Pistols gig in Manchester in 1976...
How to double your customer base
[4 minute read] In this guest article for Bristol Recruitment agents Adlib, I talk about the approach and success I've had in working with growing businesses who do not have giant marketing budgets. Pop over to the Adlib website and read the full article here »
Fonts can influence the buying decision
[3 minute read] All small business owners want to find and engage as many techniques as possible to help people buy from them.
A small, but very important (and sometimes overlooked) method is being careful with the type faces you use in your PR and marketing (and not just in your logo and on your website).
Marketers are not the social media experts you think they are
I recently penned a bit of a thought provoking piece over on LinkedIn exploring the notion that everyone seems think that marketers 'just do social media'. Find out what I think about that by hopping over there now Go to LinkedIn »
Scaling the solo entrepreneur's marketing mountain
I've penned another blog for the fabulous people over at Watertight Marketing. In it I've looked at some ways you, the the solo entrepreneur, can tackle the tasks of marketing one step-at-a-time...
3 reasons your marketing CV isn't standing out
We all know there’s an art to creating a good CV. And if you’re applying for a marketing role, there is absolutely no excuse for selling yourself poorly. I’m no recruitment expert, but I’ve been involved in interviewing numerous marketing candidates, so I’d very happy to share with you what I look for....
Tips on how to write a blog
I get asked 'What is a blog and why blog?' quite a lot. In this longer than usual article I've pulled together some basics and given some tips to business-strength blogging and why it could be right for you, your business and your customers.
How to not mess up your business networking follow up
In my latest guest article for Bristol Recruitment agents Adlib, I give tips on how to get your event follow-up right. Pop over to the Adlib website and read the full article here or download a quick How To guide with the 6 tips I gave Get Download >>
A marketing brief is not the same as production brief
And neither is a sales brief. Or an app brief, a web brief, or a copy brief, or a creative brief, or come to think of it a research brief or a brief to purchase data.
My thoughts on this came about after posting a link to my free download on Watertight Marketing 'How to write a marketing brief in 10 simple steps'... I got a tweet asking what the difference is between a sales brief, a marketing brief and a production brief, and here's what I say:
How Linkedin changed my prospect’s mind and got me a sale
When people ask me what I do for a living I say “I’m a marketing consultant and I help businesses stop wasting money on marketing”. Then they often say “Oh, you do social media then?”.
Well, I’m not quite sure what they mean by that, but in the right place and at the right time social media is certainly a powerful communications tool, one of many in fact.
How to write a marketing brief (my first ever blog)
Not quite the first blog I ever wrote (but almost), was a little piece called 'How to write a marketing brief in 10 simple steps'.
It was for Bryony Thomas and what was then her consultancy Clear Thought Consulting (now Watertight Marketing) and is still very popular on the Watertight Marketing website today.
10 useful HTML tags
If you're a small business owner, or small business marketing manager, HTML is probably the last thing on your mind.
But by learning 10 of the most commonly used HTML tags you'll be able to get yourself out of most formatting conundrums when producing your content.
How long does marketing take?
Apart from the 'how much does small business marketing cost?' question, the 'how long does it take?' question is one of the ones I get asked the most.
Time and money are two things you definitely have to factor in before embarking on any marketing programme, but here Cheryl briefly tries to throw some light on how much of it you need.
Have you got your timing right?
If have a great product, at a great price, that offers huge benefits to your customer, you'll be wanting to tell the world about it yes?
In this article, Cheryl gives some pointers of what to say and when, and how often.
Getting the whole team on board with social media
Social Media is an activity that everyone can get involved with, or at the very least be aware of the company's strategy and policy.
But, how does a business get the whole team's buy-in, and how do they know if they will be any good at it (let alone willing to do it)?
Read on for some help and advice on how to get the whole team to pull together for the social media effort.
How to structure a case study
Whether for presenting online or in print, a case study should be engaging and informative and most of all let the benefits of working with you shine. It should demonstrate how you helped others with a problem or issue they had.
Follow these simple steps for how to structure a case study, and you'll soon be sharing your customer success stories with others. A case study is also an ideal place to work in the Watertight Marketing Logic Sandwich concept - top and tail with emotion (see page 48 and 49 of the book).