How to structure a case study
Whether for presenting online or in print, a case study should be engaging and informative and most of all let the benefits of working with you shine. It should demonstrate how you helped others with a challenge, problem or issue they had.
Follow these simple steps for how to structure a case study, and you'll soon be sharing your customer success stories with others. A case study is also an ideal place to work in the Watertight Marketing 'Logic Sandwich' concept - top and tail with emotion (see page 48 and 49 of the book).