We're here to help. We've pulled together some nice reads and free stuff on marketing and the digital world in general. Please help yourself.
Free Award-Winning Marketing Book
Designed and refined over the last decade across over 1000 companies, Watertight Marketing is a proven and powerful approach captured in the best-selling book by Bryony Thomas. With your copy, and the companion toolkit it unlocks, you have the entrepreneur's essential manual for marketing that supports every step of the sale.
Follow this proven and powerful methodology, with the support of the growing community of experts and peers, to step off the rollercoaster and take calm, confident steps towards sustainable sales growth.
Please also speak to me if you are interested in joining the online programme that accompanies the book to get you to a long-term and sustainable marketing plan for your business. In addition, if you are interested in becoming a license enabling you to work with Watertight Marketing with your own customers please also get in touch.
Online Marketing Course
The Watertight Marketing Masterplan programme (soon to be re-named 'Webschool') is your step-by-step path to marketing clarity. It will give you the confidence to make the marketing decisions and investments to underpin sustainable sales growth, in the long-term.
Cheryl is an accredited accountability partner for this course, and would be happy to tell you more about it. New programmes start throughout the year. Read more about Watertight Marketing Masterplan here »
Watertight Marketing Academy
(Government funded apprenticeship scheme)
If you are looking for an apprentice, Watertight Marketing can help. Please feel free to ask us about it or visit the Watertight Marketing website for full details here »
Do you like a good business book? We do too, and as well as reading bucket loads of online blogs and articles from around my industry, we can also recommend the following business books for any budding business owner. Some of these are a little old, but still hold true today in our opinion (watch the list grow).
- Think Digital First by Warren Knight »
- Time Mastery by Karen Meager and John McGlachlan »
- Unmarketing by Scott Stratton »
- Valuable Content Marketing by Sonja Jefferson and Sharon Tanton »
- The Numbers Business by Della Hudson »
- Anything by Ted »
- Watertight Marketing by Bryony Thomas (of course) »
Downloads and How Tos
- How to write a marketing brief (Free download from Watertight Marketing website) »
- How to structure a case study (Solid Sources Blog) »
- How to get the whole team on board with social media (Solid Sources Blog) »
- Free digital copy of Watertight Marketing »
These are all free sources ready and waiting for you to download or read. Please feel free to share them with colleagues and friends.
More hints, tips and how to guides are added all the time, so please keep coming back to see what's new.
If you’re putting together a brief for some marketing activity, or planning on having a marketing conversation with someone any time soon, getting to grips with the most commonly used jargon could help.
So we were going to write a big long list for you, but there are so many good ones out there already, we just thought we share some of our favourites.
- For general marketing jargon busting, you can't beat the E-Consultancy »
- For more technical stuff, Mathew Wood's guide is quite good »
Got a question?
Well, we're always on the end of the phone or an email so we'd love to hear from you. Otherwise, have a look through the hub to learn a little more about the our world (or follow Cheryl on Twitter @cherylcrichton).
This is just a selection of the things we find interesting. Please also feel free to read our case studies and events pages, or get in touch if you have a paticular challenge you would ike to discuss.